The “pig-vision Campaign
The “pig-vision” campaign starts today. The campaign is called “pig-vision” because we want to take a closer look at the life of a pig, who, in modern society, is seen, first and foremost as livestock.
To find out more about how a pig lives, we will accompany one, let’s call him X15. From his birth, through the different stages of his short life on an Austrian intensive farm to the moment which is necessary to make meat out of him: After seven months X15 will be brought to the slaughter house. After being separated from his mother X11, X15′s brother, will live out his natural life on a sanctuary alongside fellow pigs.
“Unfair” I hear you say?
Exactly! That’s what UNITED CREATURES thinks as well, so the purpose of this campaign is for consumers to gain an impression of the sad fate behind every Schnitzel in the supermarkets.
The campaign follows the lives of the two pigs with a film camera, explaining and documenting the different stages of their lives. There will also be other relevant information and interviews over the eight months of the campaign.
“At the very least, no consumer should be able to say that they didn’t know about the consequences of their eating habits”
Thomas Winger, founder of UNITED CREATURES
Stay tuned to find out how life develops for the two pigs:
- pig-vision.com
- Facebook
- XING
- Twitter
- YouTube
- Flickr
